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Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects Ogilvy's '2nd Lives' campaign

Coca-cola's campaigns are uplifting recently, idk what happened but with the friendship twist bottle caps, the bottle cap payphone for the South Asian labor workers in Dubai, and THIS? Recycling plastic into more usefull things? It's pretty kickass.

Oh since this is in Vietnam, I bet it's gonna spread to all Southeast Asian countries in a matter of time. Can't wait till this happens in Indonesia.

Reposted fromthatsridicarus thatsridicarus

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